About US

Where We Are

Welcome to AlphaMall, a East China based online shop selling personalised children’s knitted toys, pets costumes, hand-crafted jewelry, woven straw bags and custom tailored clothing.

Who We Are

We’re a small business and we always put our customers first. We never skimp on quality when it comes to our products. 

Our founder Kiana Song and co-founder Mark Ma, visited traditional craft shows in rural village of east China and was inspired to build something that had never existed before: an online marketplace to connect makers from rural villages and their creations with shoppers looking for truly unique goods.

handmade crochet knitted shoes

Our Mission

Our mission here at AlphaMall is to set a high-standard in the retail and commerce world, hoping that others will follow.

We want to show that a business can truly put the customer first and still be a success. We aim to always provide impeccable customer service, products of undeniable quality and build a great relationship with everyone who shops with us.

Our Products

When a product is handmade, it carries special meaning. It shows you took the time and effort to make something truly extraordinary. From handcrafted jewelry and toys to hand-woven bags to handmade & tailored clothing, there are plenty of creative hand crafted products for everyone—including best friends, grandmothers, parents, and party hosts.

Every design we carry incorporates elements of creativity. We look for goods that:

  • Serve a purpose
  • Solve a problem
  • Stun us with their beauty
  • Are handmade with exceptional craft and skill


Celebrating Craft and Culture

Maker skills have been passed down from generation to generation. They are part of the history of a place and people. We work together to preserve indigenous legacies while spurring innovation and designs that speak to customers who love craft and culture too.

The story behind a product matters to us. We want to know how it's made and who's making it. From rattan weaving to crochet knitting to manual tailoring of all kinds, we're proud to offer these excellent artisans a place to showcase their work.